Inverse Media Develops B2B Site for International Medical Manufacturing Company
  SOUTHPORT, CT., JULY 5, 2005 -----   Inverse Media, a leader in using technological and creative expertise to develop corporate communication strategies, was retained by Aqua Massage International (AMI), a premier international manufacturing company to develop and recreate its corporate website and B2B marketing message. Inverse Media collaborated with AMI to redesign its corporate logo, international web site, corporate positioning statement and marketing collateral. The website achieves many goals: it educates existing and new clients about the AMI patented hydro therapy massage equipment; explains and depicts the technology used; and, finally, provides information about the numerous business opportunities available.

AMI manufactures dry water massage equipment that uses proprietary patented technology and is distributed to more than 60 countries worldwide. The systems are used in medical facilities, spas, and fitness centers. With its international distribution AMI realized its need to have a web site that would efficiently educate users as to its revolutionary technology and the business opportunities that existed by working with the Aqua Massage product line. The web site also needed to be written in a manner that optimized search engine results as it would be used and accessed worldwide. David Cote, AMI President, has quoted the market for wellness products and services have the potential to top $1 trillion by 2010.

“Inverse Media implemented a multi-stage approach in developing AMI’s corporate website. We created a corporate theme that reflects upon the growing wellness movement and supported the message with custom photography, animation and graphics to communicate the overall objectives. Clear, succinct user navigation and search engine optimization provide for a well thought out user experience” stated Christopher Thomas, president of Inverse Media.

Inverse Media, LLC is a creative marketing communications firm that uses the latest in new media technology to promote its clients' brand identities and sales messages.   Inverse Media produces measurable results by connecting marketing strategy with creative insights and state-of-the-art technical execution. Inverse Media is located in Southport, Connecticut. For more information, visit or contact Tina Cressia, V.P. Business Development at 203-255-9620


Click here to view the Aqua Massage International website


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